Design Website

Goal

Generate a polished, single-page HTML website mockup for a prospect's business. The website matches the buildinamsterdam.com aesthetic: bold typography, off-white backgrounds, editorial grid layouts, terracotta accents. Used to pitch web design services.

Inputs

• Google Sheet URL with prospect data
• Row number (1-indexed, excluding header) to select which prospect
• Optional: worksheet name (defaults to first sheet)

Expected Sheet Columns

The script maps these columns (case-insensitive, flexible matching):

Column	Maps To
company_name / company	Business name (hero, nav, footer)
description / about	About section + hero subtitle
keywords / services	Services grid (comma-separated)
phone / phone_number	Contact section
email / contact_email	Contact section
address / full_address	Contact section
city, state, country	Location info
industry / category	Unsplash image search queries
first_name, last_name	Owner attribution
title / role	Owner role

Scripts

• scripts/read_prospect.py — Read a single prospect row from Google Sheets → JSON
• scripts/generate_website.py — Generate HTML website from prospect JSON

Process

Step 1: Read prospect data

python3 .claude/skills/design-website/scripts/read_prospect.py \
  --url "SHEET_URL" \
  --row ROW_NUMBER \
  --worksheet "WORKSHEET_NAME"  # optional

Outputs JSON to stdout.

Step 2: Generate website

python3 .claude/skills/design-website/scripts/read_prospect.py \
  --url "SHEET_URL" --row 1 | \
python3 .claude/skills/design-website/scripts/generate_website.py

Or with a JSON file:

python3 .claude/skills/design-website/scripts/generate_website.py < prospect.json

Step 3: Preview

Open the generated file in browser:

open .tmp/website_*.html

Outputs

• .tmp/website_{company_slug}.html — Self-contained HTML file, viewable in any browser
• All CSS is inline, images are external URLs (Unsplash)

Environment

• UNSPLASH_ACCESS_KEY in .env — Required for stock photos. Get free key at https://unsplash.com/developers
• If no key is set, falls back to curated placeholder images from picsum.photos
• Google OAuth credentials (token.json / credentials.json) for Sheets access

Design System

• Font: Inter (Google Fonts CDN)
• Colors: Off-white #F2EFE6, Black #000, White #FFF, Terracotta #C38133
• Typography: Bold uppercase display (72-100px), section heads (36-48px), body (16-18px)
• Layout: Full-viewport hero, 2-col about, 3-col services grid, 2x2 gallery
• Buttons: Bordered, uppercase, letter-spaced

Edge Cases

• Missing columns: Script uses sensible defaults (e.g., "Welcome" if no description)
• No Unsplash key: Falls back to picsum.photos placeholder images
• Long company names: CSS handles wrapping with responsive font sizing
• Special characters: HTML-escaped in output

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Schema

Inputs

Name	Type	Required	Description
sheet_url	string	Yes	Google Sheet URL with prospect data
row	integer	Yes	Row number (1-indexed, excluding header)
worksheet	string	No	Worksheet name (default: first sheet)

Outputs

Name	Type	Description
html_file	file_path	Self-contained HTML file at .tmp/website_{slug}.html

Credentials

Name	Source
UNSPLASH_ACCESS_KEY	.env (optional, falls back to picsum)

Composable With

Skills that chain well with this one: scrape-leads, gmaps-leads

Cost

Free (Unsplash free tier)