Google Maps Lead Generation

Goal

Generate high-quality B2B leads from Google Maps with deep contact enrichment by scraping websites and using Claude to extract structured contact data.

Inputs

Parameter	Required	Description
--search	Yes	Search query (e.g., "plumbers in Austin TX")
--limit	No	Max results (default: 10)
--sheet-url	No	Existing sheet to append to
--workers	No	Parallel workers (default: 3)

Scripts

• ./scripts/gmaps_lead_pipeline.py - Main orchestration
• ./scripts/gmaps_parallel_pipeline.py - Parallel version
• ./scripts/scrape_google_maps.py - Google Maps scraper
• ./scripts/extract_website_contacts.py - Website contact extractor
• ./scripts/update_sheet.py - Google Sheets sync

Process

Basic Usage

# Create new sheet with 10 leads
python3 ./scripts/gmaps_lead_pipeline.py --search "plumbers in Austin TX" --limit 10

# Append to existing sheet (recommended for building database)
python3 ./scripts/gmaps_lead_pipeline.py --search "dentists in Miami FL" --limit 25 \
  --sheet-url "https://docs.google.com/spreadsheets/d/..."

# Higher volume
python3 ./scripts/gmaps_lead_pipeline.py --search "roofing contractors in Austin TX" \
  --limit 50 --workers 5

Pipeline Steps

1. Google Maps Scrape - Apify compass/crawler-google-places returns listings
2. Website Scraping - Fetches main page + up to 5 contact pages
3. Web Search Enrichment - DuckDuckGo search for owner contact info
4. Claude Extraction - Claude 3.5 Haiku extracts structured contacts
5. Google Sheet Sync - Appends new leads, deduplicates by lead_id

Output Schema (36 fields)

Business Basics: business_name, category, address, city, state, zip_code, phone, website, rating, review_count

Extracted Contacts: emails, additional_phones, business_hours

Social Media: facebook, twitter, linkedin, instagram, youtube, tiktok

Owner Info: owner_name, owner_title, owner_email, owner_phone, owner_linkedin

Team Contacts: JSON array of team members

Metadata: lead_id, scraped_at, search_query, pages_scraped, enrichment_status

Cost

Component	Per Lead
Apify Google Maps	~$0.01-0.02
Claude Haiku	~$0.002
DuckDuckGo/HTTP	Free
Total	~$0.012-0.022

For 100 leads: ~$1.50-2.50 total

Troubleshooting

• "No businesses found": Include location in query
• 403 Forbidden: ~10-15% of sites block scrapers (handled gracefully)
• Auth issues: Delete token.json and re-authenticate
• Duplicates: Uses lead_id (MD5 of name|address) for deduplication

Environment

APIFY_API_TOKEN=your_token
ANTHROPIC_API_KEY=your_key

---

Schema

Inputs

Name	Type	Required	Description
search	string	Yes	Search query (e.g., 'plumbers in Austin TX')
limit	integer	No	Max results (default: 10)
sheet_url	string	No	Existing sheet to append to
workers	integer	No	Parallel workers (default: 3)

Outputs

Name	Type	Description
sheet_url	string	Google Sheet URL with 36-field lead data
lead_count	integer	Number of leads scraped

Credentials

Name	Source
APIFY_API_TOKEN	.env
ANTHROPIC_API_KEY	.env

Composable With

Skills that chain well with this one: classify-leads, casualize-names, instantly-campaigns, onboarding-kickoff

Cost

$0.012-0.022 per lead