Trust Signals

Build credibility through evidence, not claims.

How to use

• /trust-signals Apply trust signal constraints to this conversation.

Constraints

Hierarchy of Trust (strongest to weakest)

1. Specific metrics from named customers ("Saved 14 hours/week" - Sarah, VP at Acme)
2. Named customer logos from recognizable companies
3. Aggregate numbers ("Used by 2,400 teams")
4. Star ratings with review count
5. Security/compliance badges
6. General testimonial quotes without specifics

Placement Rules

• MUST place first trust signal within 1 scroll of the hero
• MUST place trust signals near every major CTA
• SHOULD increase trust signal density as the page approaches the conversion point
• NEVER cluster all social proof in one section. Distribute it.
• NEVER show an empty testimonial section or "as seen in" with no logos

Quality Rules

• Testimonials MUST include: name, role, company, and a specific outcome
• NEVER use stock photos for testimonial avatars
• Logos MUST be real customers. Remove any that are aspirational.
• Case study structure: situation, problem, solution, measurable result
• Numbers MUST be current and verifiable. Round down, not up.

Anti-Patterns

• Fake urgency counters ("Only 3 spots left!")
• Testimonials that sound written by marketing
• Trust badges from organizations nobody recognizes
• "As featured in" with publications that feature everyone
• Social proof without specificity ("Great product!" - John)