Entry point: /faion-net — invoke this skill for automatic routing to the appropriate domain.

PPC Manager Skill (Claude)

Overview

This skill orchestrates PPC campaigns. It is used by the faion-ads-agent to manage budgets, targeting, ad creatives, and performance analysis for platforms like Google Ads and Meta Ads.

Context Discovery

Auto-Investigation

Check these project signals to understand PPC context:

Signal	Location	What to Look For
Ad accounts	Google Ads, Meta Business Suite	Active campaigns, budget, performance metrics
Conversion tracking	Analytics, tag manager	Pixel setup, conversion events, attribution
Landing pages	Website, ad destinations	Landing page quality, conversion optimization
Campaign docs	.aidocs/, docs/ads/	Campaign structure, targeting strategy, creative briefs
Budget	Financial docs, campaign settings	Total ad spend, budget allocation, CAC targets
Keywords	Google Ads, keyword research	Target keywords, match types, search terms
Audiences	Meta Ads, Google Ads	Custom audiences, lookalikes, retargeting segments

Discovery Questions

question: "Which ad platform is your priority?"
header: "Ad Platform"
multiSelect: false
options:
  - label: "Google Ads"
    description: "Search, Display, Shopping, Performance Max campaigns"
  - label: "Meta Ads (Facebook/Instagram)"
    description: "Image, Video, Carousel ads with custom audiences"
  - label: "LinkedIn Ads"
    description: "B2B advertising, professional targeting"
  - label: "Multi-platform"
    description: "Cross-platform strategy, budget optimization, attribution"

question: "What's your PPC maturity level?"
header: "PPC Maturity"
multiSelect: false
options:
  - label: "Starting new campaigns"
    description: "Campaign setup, conversion tracking, initial testing"
  - label: "Have running campaigns"
    description: "Optimization, A/B testing, budget allocation"
  - label: "Scaling campaigns"
    description: "Advanced bidding, retargeting, automation"
  - label: "Multi-platform expert"
    description: "Attribution modeling, cross-platform optimization, scaling"

question: "What's your primary PPC goal?"
header: "PPC Goal"
multiSelect: false
options:
  - label: "Generate leads"
    description: "Lead gen campaigns, form fills, conversion optimization"
  - label: "Drive sales"
    description: "E-commerce campaigns, ROAS optimization, shopping ads"
  - label: "Build awareness"
    description: "Display campaigns, video ads, reach optimization"
  - label: "Retarget users"
    description: "Retargeting campaigns, abandoned cart, sequential messaging"

Decision Tree

Quick Reference

If you need...	Use	File
Google Ads
Campaign setup (Search, Display, Shopping, PMax)	Google campaign setup	ads-google-campaign-setup.md
Keyword research, match types	Keyword research	ads-google-keywords.md
RSA, ad extensions	Google creative	ads-google-creative.md
CTR, CPC, ROAS metrics	Google reporting	ads-google-reporting.md
Meta Ads
FB/IG campaign setup	Meta campaign setup	ads-meta-campaign-setup.md
Custom/Lookalike audiences	Meta targeting	ads-meta-targeting.md
Image, Video, Carousel formats	Meta creative	ads-meta-creative.md
CPM, CPA analysis	Meta reporting	ads-meta-reporting.md
B2B/Social
LinkedIn campaigns	LinkedIn ads	ads-linkedin-ads.md
Twitter campaigns	Twitter ads	ads-twitter-ads.md
Cross-Platform
Pixel/tag setup	Conversion tracking	ads-conversion-tracking.md
Last click, data-driven models	Attribution models	ads-attribution-models.md
Ad testing	A/B testing	ads-ab-testing-ads.md
Website visitors, cart abandoners	Retargeting	ads-retargeting.md
CBO, bid strategies	Budget optimization	ads-budget-optimization.md
GA4, Meta Business Suite	Analytics setup	ads-analytics-setup.md

Common Workflows

New Campaign: conversion-tracking → campaign-setup → creative → ab-testing → reporting Optimization: reporting → budget-optimization → ab-testing → retargeting

Methodologies

• google-ads-basics.md: Google Ads authentication, account structure, campaign management
• google-ads-optimization.md: Bidding strategies, conversion tracking, GA4 integration
• google-ads-reporting.md: Reporting, automation, error handling, best practices
• facebook-ads.md: Managing Facebook advertising campaigns.
• instagram-ads.md: Managing Instagram advertising campaigns.
• meta-audience-targeting.md: Audience targeting for Facebook & Instagram.
• Files related to ad creatives, targeting, reporting (ads-*.md).
• growth-paid-acquisition.md: Strategies for growth through paid channels.