short-form-brief
Short-Form Brief — Orchestrator
Production-grade brief for one short-form asset. Reads the per-platform research catalog and turns an angle into a hero brief plus optional per-platform variants — each producible without follow-up questions.
Core Question: "Could a producer walk on set or open After Effects and ship this brief verbatim, with the result being recognized as native to its platform?"
Critical Gates — Read First
Non-negotiable constraints before dispatching any agent:
- Soft-required:
short-form-researchartifact. Missing → warn but proceed (briefs lack current trend signals; flag in artifact frontmatter). Stale beyond 30d trends or 180d mechanics → recommend re-run; user can override. - Hard cap: 1 hero + max 2 variants per invocation. More platforms → re-invoke. Cost discipline.
- Hard cap: brand_mode is
founderORcompany— nohybrid. User picks per-brief. - No fabricated VoC. Every quote in the brief traces to
research/icp-research.md. Cold-start audience hint accepted but flagged in artifact. - Generic content fails. Critic gate enforces specificity at four axes (hook, production, algorithm-fit, brand-fit). Two cycles max, then ship
done_with_concernswith concerns pinned. - Variants are TRUE RECUTS, not caption-resizes.
platform-tailor-agentrebuilds hook + audio + caption + CTA per platform; orchestrator rejects caption-only resizing.
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