Donald Miller StoryBrand Messaging

Clarify your brand message using Donald Miller's StoryBrand SB7 Framework from Building a StoryBrand. Turn confusing messaging into a clear story that makes customers take action.

How to Use

Tell me about your business — what you sell, who your customer is, and what problem you solve. I'll build your complete StoryBrand messaging guide.

Just say: "Build my StoryBrand for [business/product] — we help [customer] who struggles with [problem]"

What You Get

Your complete SB7 BrandScript:

The 7-Part StoryBrand Framework

1. The CHARACTER (Your Customer)

• Who is your customer?
• What do they want? (Your customer is the hero — not your brand)

2. The PROBLEM

• External problem (the practical issue)
• Internal problem (how it makes them feel)
• Philosophical problem (why it's unjust) (Villainize the problem, not the customer)

3. THE GUIDE (Your Brand)

• Empathy statement ("We understand how it feels to...")
• Authority statement (why you can help) (Brands are Yoda. Customers are Luke Skywalker)

4. THE PLAN

• 3-step simple plan that reduces fear
• Makes the path forward clear and easy

5. THE CALL TO ACTION

• Direct CTA (Buy Now, Schedule Call, Start Free Trial)
• Transitional CTA (Download Guide, Watch Demo, Learn More)

6. FAILURE (What's at stake)

• What happens if they don't act?
• The cost of inaction

7. SUCCESS (The transformation)

• What does their life look like after?
• The hero's transformation

Output Format

Complete BrandScript with:

• One-liner (elevator pitch using the framework)
• Website hero section copy (H1, subheadline, CTA)
• Email subject line hook
• Social media bio
• Sales call opening script