Play Store Submission Content

Generate polished, Play Store-ready text content for your Android app submission. This skill handles all localizable fields, enforces Google's character and formatting rules, and outputs clean markdown organized by language.

When to Use

Users ask things like:

• "Generate Play Store description for my app"
• "Write Play Store listing content"
• "Create Play Console text fields"
• "Help with Google Play Store submission"
• "Generate app listing content for Android"

Your job: gather app details, generate compelling content for all fields, and output structured markdown ready to copy-paste into Play Console.

What Makes Strong Play Store Content

The Google Play Store has different rules than Apple's App Store. Understanding these differences is critical for rejection-free submissions.

App Title (30 chars)

• Weak: "My Great Task Manager App 2024"
• Strong: "Mint: Budget & Money"

Short Description (80 chars)

• Weak: "The best todo list app ever made with amazing features"
• Strong: "Track spending, set budgets, and reach your financial goals."

Full Description (4000 chars)

• Weak: "This app has many features. You can add tasks. You can check them off."
• Strong: "Mint replaces your scattered finances with a single, elegant system. Track expenses in seconds, set budgets that actually work, and get alerts when it matters. 💰 No subscription required."

What's New (500 chars)

• Weak: "Bug fixes and improvements"
• Strong: "Redesigned home screen with quick-add widget. Fixed bank sync issues. Added dark mode support."

Field Reference

Localizable Fields (per language)

Field	Max Characters	Key Rules
App Title	30	No emojis, no ★☆, no ALL CAPS (unless brand), no repeated punctuation, no line breaks
Short Description	80	No emojis, no symbols — first text users see in search results
Full Description	4000	Emojis ALLOWED — plain text only, no HTML; first ~167 chars shown before "Read More"
What's New	500	Short release notes for existing users deciding to update

Global Fields (not localized)

Field	Format	Notes
Primary Category	From category list	Required. Apps or Games subcategory
Secondary Category	From category list	Optional
Content Rating	Suggested rating	AI suggests; developer must complete IARC questionnaire in Play Console
Tags	Up to 5 tags	Optional, helps with discoverability

Key Difference: Play Store has NO Keywords field. The store indexes your description text directly.

Character Rules

Your content must follow Play Store formatting rules:

Forbidden in App Title and Short Description

Category	Forbidden
Emoji	All emojis (U+1F300+) — will be stripped or cause rejection
Symbols	★ ☆ and similar
Repeated chars	?? !! ?! !?! <> \\ --- *** +_+ (( $%^ ~&~ ~~~
ALL CAPS	Words in all caps (unless established brand name)
Line breaks	Not allowed in these fields

Forbidden Everywhere (including Full Description)

Category	Forbidden
HTML	Any HTML tags (<br>, <b>, <ul>, etc.) — shown as raw text
Performance claims	"Ranked #1", "Most downloaded", store rankings

Allowed in Full Description Only

• Emojis (encouraged as visual bullets)
• Line breaks and blank lines between sections
• Unicode symbols: ✓ ✔ • →

Supported Languages

The Play Store supports 51 languages across 77 locales. Generate content in these languages as needed:

Code	Language	Code	Language
af	Afrikaans	kn	Kannada
ar	Arabic	ko	Korean
be	Belarusian	lt	Lithuanian
bg	Bulgarian	lv	Latvian
bn	Bengali	ms	Malay
ca	Catalan	ml	Malayalam
cs	Czech	mr	Marathi
da	Danish	nl	Dutch
de	German	no	Norwegian
el	Greek	fa	Persian
en-US	English (US)	pl	Polish
es-ES	Spanish (Spain)	pt-BR	Portuguese (Brazil)
es-419	Spanish (Latin America)	pt-PT	Portuguese (Portugal)
et	Estonian	ro	Romanian
fa	Persian	ru	Russian
fi	Finnish	sk	Slovak
fr-FR	French (France)	sl	Slovenian
fr-CA	French (Canada)	sr	Serbian
gl	Galician	sv	Swedish
gu	Gujarati	sw	Swahili
hi	Hindi	ta	Tamil
hr	Croatian	te	Telugu
hu	Hungarian	th	Thai
id	Indonesian	tr	Turkish
it	Italian	uk	Ukrainian
iw	Hebrew	ur	Urdu
ja	Japanese	vi	Vietnamese
ja-JP	Japanese (Japan)	zh-CN	Chinese (Simplified)
ko	Korean	zh-TW	Chinese (Traditional)

Multi-Language Detection

How to Detect Localization in a Project

1. Android Native:

   • res/values-*/strings.xml files
   • res/values/strings.xml for default

2. Flutter:

   • lib/l10n/*.arb files

3. React Native / Generic:

   • i18n/, locales/, translations/ directories

4. Kotlin Multiplatform:

   • commonMain/resources/MR/ directory

5. Fastlane:

   • fastlane/metadata/android/ subdirectories (one per locale)

Multi-Language Workflow

1. Scan project for localization signals using the paths above
2. If localization detected → report found languages, ask user to confirm multi-language output (recommend yes)
3. If confirmed → generate all localizable fields for each detected language
4. If no localization detected → default to English (US) only

Project Analysis Guide

What to Extract

Before generating content, analyze the codebase to gather:

Source	What to Look For
build.gradle, app/build.gradle	App name, package name, version
AndroidManifest.xml	App name, permissions
README.md	App description, key features
Source code comments	Unique selling points
Existing marketing materials	Brand voice, key phrases
pubspec.yaml (Flutter)	App name, description

Questions to Ask User

If information is missing, ask:

• What is the app's primary purpose?
• Who is the target audience?
• What are the top 3 features?
• Is there existing copy you'd like to adapt?
• What category should the app be listed under?

Per-Field Writing Guidance

App Title

Weak: Contains keywords, too long, generic, uses emojis Strong: Memorable, distinctive, fits 30-char limit, no prohibited characters

Weak	Strong
"Best Task Manager Todo List 2024"	"Done - Simple Tasks"
"💰 Free Budget Tracker App"	"Mint: Budget & Money"
"PROFESSIONAL CALENDAR SCHEDULER"	"Cal"

Rules:

• 30 characters maximum
• No emojis
• No ★ or ☆ symbols
• No ALL CAPS (unless established brand)
• No repeated punctuation
• No line breaks

Short Description

Weak: Generic praise, too long, uses emojis Strong: Specific benefit, fits 80 chars, no prohibited characters

Weak	Strong
"The best productivity app ever!!"	"Track spending, set budgets, and reach your financial goals."
"📱 Organize your life with this amazing app"	"Your tasks, organized beautifully"

Rules:

• 80 characters maximum
• No emojis
• No symbols
• No repeated characters
• First text users see in search results — make it count

Full Description

Weak: Feature list without context, generic claims Strong: Benefit-driven opening, emoji-bulleted features, specific benefits, CTA

Structure:

1. Opening hook (1-2 sentences) — What problem do you solve?
2. Key benefits (2-3 sentences) — Why should someone care?
3. Features (3-6 bullet-style lines with emojis) — What can they do?
4. Call to action (1 sentence) — Download now

Rules:

• 4000 characters maximum
• Emojis ALLOWED and encouraged as visual bullets
• Plain text only — no HTML (will display as raw text)
• First ~167 characters shown before "Read More"
• Use line breaks between sections for readability

Weak: "This app has many features. You can add tasks. You can organize them into lists. You can set due dates. You can get reminders. It is very useful. Download now."

Strong: "Mint replaces your scattered finances with a single, elegant system. Track expenses in seconds, set budgets that actually work, and get alerts when it matters. 💰

• Track all your accounts in one place • Set personalized budgets and savings goals • Get bill reminders before due dates • Beautiful charts and spending insights • Works completely offline 🔒

Download Mint today and take control of your money."

What's New

Weak: Generic "bug fixes", meaningless improvements Strong: Specific changes users care about, new feature names

Weak	Strong
"Bug fixes and improvements"	"Redesigned home screen with quick-add widget. Fixed crash when syncing with your bank."
"Performance improvements"	"App now launches 2x faster. Reduced battery usage by 30%."

Rules:

• 500 characters maximum
• Write for users deciding whether to update
• Highlight meaningful changes, not just "bug fixes"
• Include new features by name when possible

Output Format

Generate structured markdown with one section per language, then global fields:

## English (US)

### App Title
[Your app title - 30 chars max]

### Short Description
[Your short description - 80 chars max, no emojis]

### Full Description
[Your full description - 4000 chars max, emojis allowed, no HTML]

### What's New
[Your what's new - 500 chars max]

---

## French (France)

### App Title
[Your app title in French]

### Short Description
[Your short description in French]

### Full Description
[Your full description in French]

### What's New
[Your what's new in French]

---

## Global Fields

### Primary Category
[Category - see Quick Reference]

### Secondary Category
[Category or "None"]

### Content Rating
Suggested: [Everyone / Teen / Mature 17+]

Note: Complete the IARC questionnaire in Play Console to finalize your content rating.

### Tags
[tag1, tag2, tag3, tag4, tag5]

Example: Finance App

## English (US)

### App Title
Mint: Budget & Money

### Short Description
Track spending, set budgets, and reach your financial goals.

### Full Description
Mint: Budget & Money replaces your scattered finances with a single, elegant system. Track expenses in seconds, set budgets that actually work, and get alerts when it matters. 💰

• Track all your accounts in one place
• Set personalized budgets and savings goals
• Get bill reminders before due dates
• Beautiful charts and spending insights
• Free credit score and identity protection 🔒

Join over 30 million users who trust Mint to manage their money. Download now!

### What's New
Redesigned home screen with quick-add widget. Fixed bank sync issues with major institutions. Added dark mode support. Improved budget tracking accuracy.

---

## Global Fields

### Primary Category
Finance

### Secondary Category
None

### Content Rating
Suggested: Everyone

Note: Complete the IARC questionnaire in Play Console to finalize your content rating.

### Tags
budget, finance, money, expense tracker, savings

Example: Fitness App (Multi-Language)

## English (US)

### App Title
FitLog - Workout Tracker

### Short Description
Track workouts, set goals, and crush your fitness targets.

### Full Description
FitLog is your ultimate workout companion. Track exercises, set personalized goals, and see your progress with beautiful charts. 💪

• Log 200+ exercises with ease
• Create custom workout routines
• Track progress with detailed analytics
• Get motivated with achievements
• Works offline, syncs when online 📱

Download FitLog and start crushing your fitness goals today!

### What's New
New exercise library with video tutorials. Improved workout logging flow. Fixed issues with sync. Added German language support.

---

## German (Germany)

### App Title
FitLog - Workout Tracker

### Short Description
Trainings aufzeichnen, Ziele setzen, Fitnessziele erreichen.

### Full Description
FitLog ist dein ultimativer Trainingsbegleiter. Zeichne Übungen auf, setze persönliche Ziele und verfolge deinen Fortschritt mit tollen Charts. 💪

• Über 200 Übungen einfach protokollieren
• Erstelle eigene Trainingspläne
• Verfolge Fortschritte mit detaillierten Analysen
• Bleib motiviert mit Errungenschaften
• Funktioniert offline, synchronisiert online 📱

Lade FitLog herunter und erreiche deine Fitnessziele!

### What's New
Neue Übungsbibliothek mit Video-Tutorials. Verbesserter Workout-Protokoll-Flow. Behobene Synchronisierungsprobleme.

---

## Global Fields

### Primary Category
Health & Fitness

### Secondary Category
Sports

### Content Rating
Suggested: Everyone

Note: Complete the IARC questionnaire in Play Console to finalize your content rating.

### Tags
fitness, workout, exercise, training, health

Quick Reference

Character Limits

Field	Limit
App Title	30
Short Description	80
Full Description	4000
What's New	500

Forbidden Characters

In App Title and Short Description:

• All emoji
• ★ ☆ symbols
• Repeated punctuation
• ALL CAPS (unless brand)
• Line breaks

Everywhere:

• HTML tags
• Store rankings ("#1 app")

Only in Full Description:

• Emojis (allowed and encouraged)
• Line breaks
• Unicode symbols ✓ • →

Play Store Categories

Apps (31):

• Art & Design
• Auto & Vehicles
• Beauty
• Books & Reference
• Business
• Comics
• Communication
• Dating
• Education
• Entertainment
• Events
• Finance
• Food & Drink
• Health & Fitness
• House & Home
• Libraries & Demo
• Lifestyle
• Maps & Navigation
• Medical
• Music & Audio
• News & Magazines
• Parenting
• Personalization
• Photography
• Productivity
• Shopping
• Social
• Sports
• Tools
• Travel & Local
• Video Players & Editors
• Weather

Games (17):

• Action
• Adventure
• Arcade
• Board
• Card
• Casino
• Casual
• Educational
• Music
• Puzzle
• Racing
• Role Playing
• Simulation
• Sports
• Strategy
• Trivia
• Word

Key Differences vs App Store

Aspect	App Store	Play Store
Subtitle/Short Desc	Subtitle, 30 chars	Short Description, 80 chars
Keywords field	Yes, 100 chars	No keywords field
Emojis in description	Forbidden	Allowed and encouraged
What's New limit	4000 chars	500 chars
HTML in description	No	No
Copyright field	Yes	No
App Review Notes	Yes	No
Content Rating	No	Yes (suggest + IARC note)
Tags	No	Yes (up to 5)
Language count	39 locales	51 languages / 77 locales
Fastlane detection	iOS paths	fastlane/metadata/android/