Writing Facebook

Purpose

Produce publish-ready Facebook posts that match brand voice with a slightly more casual, discussion-oriented tone suited to the platform.

When to Use

• User asks to write a Facebook post or group content
• User mentions Facebook in a writing context
• Orchestrator (aios-writing-social) delegates a Facebook post

Do NOT Use For

• Other platforms (use aios-writing-linkedin, aios-writing-twitter, etc.)
• Facebook ads (use writing-ads)

Context Loading

Read all context files listed in aios-writing-social.

Process

Step 1: Parse the Request

Extract topic, content pillar, audience, type.

Defaults if unspecified:

• Content Pillar: Pillar 2 — Industry Discussion Topics (25%)
• Audience: Marketing Directors
• Type: Educational

Step 2: Write the Post

Facebook Format Rules:

• 300-600 words for detailed posts
• Slightly more casual than LinkedIn
• Questions drive engagement — end with a discussion prompt
• Include link if relevant
• Can use longer narrative format

Tone:

• Conversational, discussion-oriented
• Question-driven to spark comments
• More casual than LinkedIn but still professional
• Good for storytelling and longer takes

Step 3: Self-Review

Apply all quality gates from aios-writing-social.

Additional Facebook checks:

• Post 300-600 words
• Ends with discussion question or engagement prompt
• Tone more casual than LinkedIn
• Link included if relevant

Output Format

PLATFORM: Facebook
CONTENT PILLAR: [pillar]
AUDIENCE: [segment]
TYPE: [type]
---
[POST TEXT]
---
CTA: [discussion question]
LINK: [if applicable]
IMAGE PROMPT: [optional]
NOTES: [reviewer notes]

References

• references/hook-patterns.md
• references/post-templates.md
• shared/platform-specs.md
• shared/compliance-rules.md