Writing Instagram

Purpose

Produce publish-ready Instagram captions and carousel outlines that match brand voice with a warmer, more accessible tone suited to the visual platform.

When to Use

• User asks to write an Instagram post, caption, or carousel
• User mentions Instagram in a writing context
• Orchestrator (aios-writing-social) delegates an Instagram post

Do NOT Use For

• Other platforms (use aios-writing-linkedin, aios-writing-twitter, etc.)
• Instagram ads (use writing-ads)

Context Loading

Read all context files listed in aios-writing-social.

Process

Step 1: Parse the Request

Extract topic, content pillar, audience, type.

Defaults if unspecified:

• Content Pillar: Pillar 4 — Product/Visual content (20%)
• Audience: All audiences
• Type: Educational or Social Proof

Step 2: Write the Post

Caption Rules:

• 150-300 words, conversational tone
• 2,200 character max
• CTA works well as "Save this" or "Share with..."
• 10-15 hashtags in a separate comment block (not in caption)
• Include IMAGE PROMPT for visual direction

Carousel Rules:

• Outline each slide with title and content
• Slide 1 is hook/title
• Final slide is CTA
• 5-10 slides typical
• Each slide should work visually (short text, bold statements)

Tone:

• Warmer and more accessible than LinkedIn
• Visual-first language (describe what they will see)
• Conversational, relatable
• Emojis acceptable but not excessive

Step 3: Self-Review

Apply all quality gates from aios-writing-social.

Additional Instagram checks:

• Caption under 2,200 characters
• 10-15 hashtags in separate block
• IMAGE PROMPT included for visual direction
• Carousel slides are scannable (short text per slide)
• Tone is warmer than LinkedIn

Output Format

Single post:

PLATFORM: Instagram
CONTENT PILLAR: [pillar]
AUDIENCE: [segment]
---
[CAPTION TEXT]
---
HASHTAGS: [10-15 in comment block]
IMAGE PROMPT: [visual direction]
NOTES: [reviewer notes]

Carousel:

PLATFORM: Instagram (Carousel)
SLIDE 1: [Hook/Title]
SLIDE 2: [Content]
...
SLIDE [N]: [CTA]
CAPTION: [full caption]
HASHTAGS: [in comment block]
IMAGE PROMPT: [visual direction per slide]

References

• references/hook-patterns.md
• references/post-templates.md
• shared/platform-specs.md
• shared/compliance-rules.md