Writing Twitter/X

Purpose

Produce publish-ready tweets and threads that match brand voice with a punchier, more opinionated tone suited to the platform.

When to Use

• User asks to write a tweet, Twitter post, X post, or thread
• User mentions Twitter or X in a writing context
• Orchestrator (aios-writing-social) delegates a Twitter post

Do NOT Use For

• Other platforms (use aios-writing-linkedin, aios-writing-instagram, etc.)
• Twitter/X ads (use writing-ads)

Context Loading

Read all context files listed in aios-writing-social.

Process

Step 1: Parse the Request

Extract topic, content pillar, audience, type.

Defaults if unspecified:

• Content Pillar: Pillar 2 — Industry Contrarian Takes (25%)
• Audience: General PI audience
• Type: Thought Leadership

Step 2: Write the Post

Single Tweet Rules:

• 280 characters max
• Punchy, direct, more personality than LinkedIn
• 1-2 hashtags or none
• Contrarian takes work best on this platform

Thread Rules:

• 5-10 tweets for longer content
• Tweet 1 is a contrarian hook that stands alone
• Number tweets as 1/, 2/, etc.
• Each tweet under 280 characters
• Last tweet is CTA
• Thread readable if someone only sees tweet 1

Tone:

• Punchier and more opinionated than LinkedIn
• Short sentences, strong verbs
• Casual but credible

Step 3: Self-Review

Apply all quality gates from aios-writing-social.

Additional Twitter checks:

• Each tweet under 280 characters
• Tweet 1 hooks standalone
• Thread flows logically
• 1-2 hashtags max or none

Output Format

Single tweet:

PLATFORM: Twitter/X
CONTENT PILLAR: [pillar]
AUDIENCE: [segment]
---
[TWEET TEXT]
---
HASHTAGS: [0-2]

Thread:

PLATFORM: Twitter/X (Thread)
CONTENT PILLAR: [pillar]
TWEET 1/[N]: [text]
TWEET 2/[N]: [text]

References

• references/hook-patterns.md
• references/post-templates.md
• shared/platform-specs.md
• shared/compliance-rules.md