Writing LinkedIn

Purpose

Produce publish-ready LinkedIn posts that match brand voice, target the correct audience, and follow LinkedIn best practices.

When to Use

• User asks to write a LinkedIn post, update, or article
• User mentions LinkedIn in a writing context
• Orchestrator (aios-writing-social) delegates a LinkedIn post

Do NOT Use For

• Other platforms (use aios-writing-twitter, aios-writing-instagram, etc.)
• LinkedIn ads or sponsored content (use writing-ads)

Context Loading

Read all context files listed in aios-writing-social.

Process

Step 1: Parse the Request

Extract topic, content pillar, audience, type.

Defaults if unspecified:

• Content Pillar: Pillar 1 — Lead Economics and ROI (30%)
• Audience: Managing Partners / Firm Owners
• Type: Educational (40% of content mix)

If 2+ variables missing, confirm defaults before generating.

Step 2: Write the Post

LinkedIn Format Rules:

• Hook in first 2 lines (before see more fold) — critical
• 800-1,500 characters recommended (3,000 max)
• Line breaks between ideas for readability
• Professional but not stiff — operational, direct tone
• 3-5 hashtags at end
• CTA as final line before hashtags

Tone:

• Professional but conversational
• Infrastructure/supply-chain framing over sales language
• Challenge the industry, not the reader
• Founder voice — experienced, direct, no fluff

Step 3: Self-Review

Apply all quality gates from aios-writing-social.

Additional LinkedIn checks:

• Hook compelling in first 2 lines
• Post 800-1,500 characters
• 3-5 relevant hashtags
• CTA is soft invitation not hard sell
• Line breaks for readability

Output Format

PLATFORM: LinkedIn
CONTENT PILLAR: [pillar]
AUDIENCE: [segment]
TYPE: [type]

---

[POST TEXT]

---

HASHTAGS: [3-5 hashtags]
CTA: [if not embedded]
IMAGE PROMPT: [optional]
NOTES: [reviewer notes]

References

• references/hook-patterns.md
• references/post-templates.md
• shared/platform-specs.md
• shared/compliance-rules.md