playbook-question-engine
The Question Engine Playbook
Sources: Westergaard (2016) Get Scrappy; Marcus Sheridan's River Pools case study
Use when
- Systematic process for mining customer questions from five sources and converting them into a content pipeline of blog posts, social posts, video scripts, and FAQs that rank organically and answer what the audience is already searching for. Invoke when a client has no content strategy, when content ideas have run dry, when the client asks what to post, or when the goal is to generate content that reduces sales friction by pre-educating prospects before they speak to the business.
- Use this skill when it is the closest match to the requested deliverable or workflow.
Do not use when
- Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
- Do not use it when another skill in this repository is clearly more specific to the requested deliverable.
Workflow
- Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
- Follow the section order and decision rules in this
SKILL.md; do not skip mandatory steps or required fields. - Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.
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