Social Media Post

Purpose

Write social media posts about events, experiences, topics, or other content for multiple platforms. This is a general-purpose social media writing skill (for blog-specific promotion, see the blog-promotion skill).

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Process

Before writing posts:

1. Clarify the purpose and desired outcomes, then improve on them.
2. Recap the instructions provided.
3. Present a plan for the posts.
4. Write the posts.

The how-to-write and how-not-to-write guidelines apply only to the text of the social media posts, not to the planning and analysis sections of the response.

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Information to Gather

Ask the user for any of the following that are relevant:

• Event: What is the event, topic, or subject of the post?
• Location: Where did it take place (if applicable)?
• Context: Key facts, details, and talking points.
• Tips: Specific guidance (e.g., "Mention the book name," "Tag the speaker").
• Relevant data: URLs, social media handles, usernames for Twitter/X and Instagram.

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Platforms

Write versions for each of:

• Twitter/X
• Instagram
• LinkedIn

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How to Write

• Be concise.
• Only say things that are relevant.
• Write in a conversational voice.
• Appear authentic and genuine.
• Sound sincere.
• Share insights that demonstrate thoughtfulness.
• Display any URL links in the output because most platforms do not support copying and pasting rich text into their posting areas.

How Not to Write

• Do not brag or humble brag.
• Do not sound obsequious.
• Do not seem star-struck or put the author down or make others look more important.
• Do not use words like "honored" or "privileged" that sound obsequious or like humble bragging.
• Do not be verbose.
• Do not state the obvious.
• Do not write in marketing-speak.
• Do not use grandiose adjectives or adverbs that add little value.
• Do not write in a way that seems like showing off, trying too hard, or desperate.
• Hashtags often give the impression the post is not speaking from the heart. Avoid hashtags unless they genuinely add value. If using them, place a few highly relevant ones at the end.
• Use @ mentions of people's names at the end of the post. In the main body, write their names naturally, as a human would.