Social Media Strategy

Platform-specific organic social strategy, calendars, and community building.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/social-media-strategy ~/.claude/skills/

Platform Strategy Matrix

Platform	Best Audience	Content Style	Post Frequency	Key Metric
LinkedIn	B2B, professionals, recruiters	Thought leadership, case studies, industry insights	3-5x/week	Engagement rate
Twitter/X	Tech, media, real-time conversations	Hot takes, threads, commentary, launches	1-3x/day	Impressions, replies
Instagram	DTC, lifestyle, visual brands	Reels, carousels, Stories, aesthetic	3-5x/week + daily Stories	Reach, saves
TikTok	Gen Z/Millennial, entertainment-first	Short-form video, trends, behind-scenes	1-3x/day	Views, shares
YouTube	Long-form education, tutorials	Tutorials, vlogs, podcasts, reviews	1-2x/week	Watch time, subscribers
Threads	Text-first, early adopter	Conversational, casual, community	3-5x/week	Engagement

Content Pillar Framework

40/25/25/10 Rule

Pillar	% of Content	Examples
Educational	40%	How-tos, tutorials, tips, frameworks, guides
Thought Leadership	25%	Opinions, predictions, industry analysis, hot takes
Social Proof	25%	Case studies, testimonials, results, behind-the-scenes
Promotional	10%	Product launches, offers, CTAs, announcements

Platform-Specific Best Practices

LinkedIn

• Personal profiles outperform company pages 5-10x
• First 2 lines are the hook (before "see more")
• Carousels (PDF documents) get highest reach
• Comment on 10-15 posts before/after publishing for algorithm boost
• Polls get reach but low quality engagement
• Best times: Tue-Thu 8-10am

Twitter/X

• Threads outperform single tweets for depth
• First tweet must stand alone as a hook
• Quote tweets with added value > plain retweets
• Engage in replies to build visibility
• Trending hashtags only if genuinely relevant
• Best times: Mon-Fri 9am-12pm

Instagram

• Reels get 2-3x the reach of static posts
• Carousels get highest saves and shares
• Stories for daily engagement and polls
• Use 3-5 hashtags (down from the old 30)
• Collab posts for cross-audience growth
• Best times: Tue-Fri 11am-1pm

Content Calendar Template

# [Month] Content Calendar

## Monthly Theme: [Theme]
## Goals: [Metric targets]

| Week | Mon | Tue | Wed | Thu | Fri |
|------|-----|-----|-----|-----|-----|
| W1 | LI: [Topic] | TW: [Topic] | IG: [Topic] | LI: [Topic] | — |
| W2 | LI: [Topic] | TW: [Topic] | IG: [Topic] | LI: [Topic] | TW: [Topic] |

## Repurposing Flow
Blog post (Mon) → LinkedIn carousel (Tue) → Twitter thread (Wed) → IG Reel (Thu)

Engagement Tactics

1. Comment-first strategy — engage with 10-15 accounts in your niche before posting
2. Reply to every comment within first 2 hours (algorithm signal)
3. Ask questions — posts ending with questions get 2x comments
4. Tag and mention — give credit, tag people you reference
5. DM engagement — thoughtful DMs to new followers builds community
6. User-generated content — reshare and credit customer/community content

Metrics and KPIs

Metric	What It Measures	Good Benchmark
Engagement rate	Interactions / reach	>3% (LinkedIn), >1% (Instagram)
Reach	Unique viewers	Growing month-over-month
Impressions	Total views	5-10x follower count
Follower growth	Net new followers	2-5% monthly growth
Click-through rate	Link clicks / impressions	>1%
Saves/bookmarks	Content value signal	Growing trend
Share rate	Shares / reach	>1% = viral potential
Reply rate	Comments / impressions	>0.5%

Integration with Other Skills

• content-creator — Brand voice and content frameworks for social
• content-pipeline — Social distribution as the final pipeline stage
• copywriting-frameworks — Apply PAS/AIDA to social copy
• content-workflow — Plan and schedule social content