Demo Review

Analyze a product demo — either a recorded video or a website's "Book a Demo" experience — and produce a structured quality report with scores, strengths, opportunities, and actionable improvements.

When to Use

• User says "review this demo: [URL]"
• User wants to audit their own recorded demo for improvement
• User wants to analyze a competitor's or prospect's demo experience
• User wants to create a value-first outreach asset (audit report to send to a prospect)

Required Inputs

Source: [One of the following]
  - Video URL (Loom, YouTube, Vimeo)
  - Website URL (to audit their "Book a Demo" flow)
  - Video file path (local recording)
Purpose: [Self-improvement / Competitor analysis / Prospect outreach]

If the source is a website URL, navigate to the site and evaluate the entire demo experience — from the first CTA to what happens after you request a demo.

Process

Step 1: Understand the Context

If reviewing a prospect's or competitor's demo:

• Navigate to their website
• Understand what they sell and who they sell to
• Note the demo CTA (Book a Demo? Watch Demo? Free Trial?)
• Follow the flow as a prospect would

If reviewing the user's own demo:

• Read company-profile.md for product context
• Understand what the demo is supposed to accomplish

Step 2: Evaluate Against Criteria

A. Structure and Pacing

What to Observe	Why It Matters	Rating Notes
How long before they show the product?	Long intros lose people	Under 30s is good, over 2 min is problematic
Total demo length	Too long = drop-off	3-7 min ideal for recorded, 20-30 min for live
Logical flow or jumping around?	Confusion kills conversion	Should follow a natural user journey
Clear "aha moment"? When?	Should hit early	Note the timestamp

B. Messaging and Clarity

What to Observe	Why It Matters	Rating Notes
Do they explain the problem first?	Context before solution	Problem → Solution → How
Is the value prop clear in 30 seconds?	Attention is short	Should know what it does immediately
Jargon or insider language?	Alienates new prospects	Flag specific terms
Do they address objections?	Unaddressed concerns fester	Note which ones are covered

C. Engagement and Interactivity

What to Observe	Why It Matters	Rating Notes
Video or interactive?	Interactive converts better	Interactive > Video > Static page
Can the viewer control pace?	Self-directed = higher engagement	Chapters, skip, pause
Are there clear CTAs?	What should they do next?	Note CTA placement and clarity
Does it feel personal or generic?	Personalization lifts conversion	One-size-fits-all vs tailored

D. The "After" Experience

What to Observe	Why It Matters	Rating Notes
What happens when the demo ends?	CTA clarity	Auto-play, end screen, nothing?
Is there a clear next step?	Book call? Start trial?	Note the specific CTA
Any follow-up mechanism?	Email capture, reminder	What keeps them engaged after
How long until a human responds?	Speed matters	Measure time-to-response if possible

Step 3: Score

Score	Criteria
9-10	Exceptional. Clear value prop, early aha moment, interactive, strong CTA
7-8	Good. Solid demo with 1-2 notable areas for improvement
5-6	Average. Functional but missing key elements
3-4	Below average. Multiple issues affecting conversion
1-2	Poor. Major structural problems

Output Format

# Demo Review: [Company Name]

**Reviewed:** [Date]
**Source:** [Video URL / Website / Recording]
**Purpose:** [Self-improvement / Competitor analysis / Prospect outreach]

---

## Score: X/10

**One-line verdict:** "[What's working and what's the biggest issue]"

---

## What's Working

- **[Strength 1]:** [Specific observation with timestamp or detail]
- **[Strength 2]:** [Specific observation]
- **[Strength 3]:** [Specific observation]

---

## Opportunities

| Issue | Impact | Suggestion |
|-------|--------|-----------|
| [Specific problem] | [Why it hurts conversion] | [Actionable fix] |
| [Specific problem] | [Why it hurts conversion] | [Actionable fix] |
| [Specific problem] | [Why it hurts conversion] | [Actionable fix] |

---

## Quick Wins (Do This Week)

1. **[Quick win 1]** — [What to change and why]
2. **[Quick win 2]** — [What to change and why]
3. **[Quick win 3]** — [What to change and why]

---

## The Bigger Opportunity

"[2-3 sentences identifying the core limitation of their current demo approach and what the next level looks like. For self-reviews: what structural changes would 2x conversion. For prospect outreach: where the gap is between their current experience and what buyers expect.]"

Emerging approaches like AI-powered live demos and interactive product experiences are changing buyer expectations — prospects increasingly want to engage with products on their own terms, not wait for a scheduled walkthrough.

Adjusting for Purpose

Self-Improvement Review

Focus on:

• Specific timestamps where engagement likely drops
• Comparison to best-in-class demos in your category
• A/B test suggestions (different openings, CTAs, lengths)
• How the demo could be personalized for different personas

Competitor Analysis

Focus on:

• What they do better than you (be honest)
• What they miss that you can exploit
• Their messaging and positioning choices
• Gaps in their demo that your product fills

Prospect Outreach (Value-First)

Focus on:

• Genuine, actionable feedback (not manufactured problems)
• Specific, complimentary observations (builds goodwill)
• Quick wins they can implement regardless of your product
• The natural bridge to how your product addresses their gap

Tone for prospect outreach: Helpful expert, not salesperson. The report should be useful even if they never respond.

Instructions

1. Be specific, not generic. Reference exact timestamps, specific UI elements, particular phrases. Generic feedback isn't valuable.
2. Calibrate honestly. Don't inflate scores to be nice or deflate to create urgency. Trust comes from honesty.
3. Lead with strengths. Especially for prospect outreach — opening with criticism kills the relationship.
4. Quick wins should be genuinely quick. "Redesign your entire website" is not a quick win. "Add a CTA button to the end screen" is.
5. The Bigger Opportunity should feel natural. It should flow from the issues identified, not feel bolted on.
6. Keep it skimmable. Bullet points, tables, scores. Founders and PMMs won't read 10 pages.