Company Profile Setup

Create a company-profile.md file that all other demo-prep skills use as context. Run this once when you first install the skills, and update it whenever your product, positioning, or team changes.

When to Use

First time setting up demo-prep-skills
User says "set up my demo prep profile" or "configure my company"
The company-profile.md file doesn't exist yet
User wants to update their company info or positioning

Process

Step 1: Check for Existing Profile

Look for company-profile.md in the workspace root. If it exists, ask: "You already have a company profile. Want to update it or start fresh?"

Step 2: Gather Information

Ask the user for each section below. Ask questions conversationally — don't dump a form. If they provide a website URL or docs link, research it first and pre-fill what you can, then confirm with the user.

Required:

Company name and website
What you sell — 2-3 sentence description. What problem does it solve? Who is it for?
Your name and role — Name, title, LinkedIn URL (optional)
Your ICP — Ideal customer profile: role titles, company size, industries you sell to
Key differentiators — 2-3 things that make you different from alternatives
Common objections — Top 3 objections prospects raise, and how you typically respond

Optional (but improves output quality):

Docs URL — An llm.txt file, docs site, or knowledge base the agent can reference for deeper product knowledge
Pricing — Pricing model and ranges (this stays local, never shared)
Proof points — Customer logos, case study headlines, key metrics (e.g., "200+ customers", "30% conversion lift")
Your background — Education and previous companies (used to find shared connections with prospects)
Co-founders / key team — Names and backgrounds (for additional shared-connection matching)
Sales motion — How you sell: inbound-led, outbound, PLG, enterprise, channel
Competitor list — Top 3-5 competitors and your positioning against each

Step 3: Generate the Profile

Write the company-profile.md file using the format below. Save it to the workspace root.

Step 4: Confirm and Advise

After saving, tell the user:

Your company profile is saved. All demo-prep skills will now use this context automatically.

To update it later, just say "update my company profile."

Tip: If you're using this repo for a team, you can commit company-profile.md so everyone shares the same context. If it's personal, it's already in .gitignore.

Output Format

Save the following as company-profile.md in the workspace root:

# Company Profile

## Company
- **Name:** [Company Name]
- **Website:** [URL]
- **Industry:** [Your industry / category]
- **Sales Motion:** [Inbound / Outbound / PLG / Enterprise / Mixed]

## Product
[2-3 sentence description of what you sell and the problem you solve]

## ICP (Ideal Customer Profile)
- **Target roles:** [VP Sales, Head of Engineering, etc.]
- **Company size:** [e.g., 50-500 employees, Series A-C]
- **Industries:** [e.g., B2B SaaS, fintech, healthcare]
- **Signals:** [What indicates a company is a good fit — e.g., "hiring SDRs", "has Book a Demo button"]

## Differentiators
1. [First differentiator]
2. [Second differentiator]
3. [Third differentiator]

## Common Objections
| Objection | Your Response |
|-----------|--------------|
| [Objection 1] | [How you typically respond] |
| [Objection 2] | [How you typically respond] |
| [Objection 3] | [How you typically respond] |

## Proof Points
- [Key metric, customer logo, or case study headline]
- [Key metric, customer logo, or case study headline]

## Pricing
- [Pricing model and ranges — keep this for internal prep only]

## Your Profile
- **Name:** [Your name]
- **Role:** [Your title]
- **LinkedIn:** [URL]
- **Background:** [Previous companies, education — used for finding shared connections]

## Team
- [Co-founder / key team member name] — [Background snippet]

## Competitors
| Competitor | Your Positioning Against Them |
|-----------|------------------------------|
| [Competitor 1] | [1-sentence positioning] |
| [Competitor 2] | [1-sentence positioning] |
| [Competitor 3] | [1-sentence positioning] |

## Docs / Knowledge Base
- [URL to llm.txt, docs site, or knowledge base — optional]

Instructions

Be conversational, not form-like. Ask questions one section at a time, not all at once.
Pre-fill from research. If they give you a website URL, visit it and draft the product description, ICP, and differentiators. Then ask them to confirm or edit.
Don't skip objections. This is the highest-leverage section — objection handling across all other skills depends on it.
Encourage specificity. "We're better than competitors" is useless. "We deploy in 3 days vs. their 3 months" is actionable.
The profile should be readable by a human and an agent. Use simple markdown, no complex nesting.

setup-company