Content Calendar Planner

When to use this skill

User asks to create a content calendar
User needs a publishing schedule
User wants to plan content themes
User mentions editorial planning
User needs content batching strategy

Workflow

Instructions

Step 1: Define Planning Parameters

Required inputs:

Field	Purpose
Time period	Month, quarter, year
Platforms	Blog, social, email, video
Goals	Traffic, leads, engagement, sales
Audience	Who you're creating for
Resources	Team size, creation capacity
Key dates	Launches, events, holidays

Step 2: Establish Content Pillars

Content pillar framework:

A content pillar is a core topic that:

- Aligns with your expertise
- Matters to your audience
- Supports business goals
- Can generate 10+ pieces of content

Pillar template:

Pillar	Description	Audience Need	Content Ratio
[Pillar 1]	[Core topic area]	[What problem it solves]	[X%]
[Pillar 2]	[Core topic area]	[What problem it solves]	[X%]
[Pillar 3]	[Core topic area]	[What problem it solves]	[X%]
[Pillar 4]	[Core topic area]	[What problem it solves]	[X%]

Example (for a web dev agency):

Pillar	Description	Audience Need	Ratio
Performance	Page speed, Core Web Vitals	Sites are too slow	30%
Modern Stack	Next.js, headless CMS, APIs	Tech choices	25%
Conversion	UX, landing pages, A/B testing	Sites don't convert	25%
Case Studies	Client wins, results	Social proof	20%

Step 3: Set Publishing Cadence

Cadence by platform:

Platform	Minimum	Recommended	Aggressive
Blog	2/month	4/month	8/month
LinkedIn	3/week	5/week	Daily
Twitter/X	Daily	2-3/day	5+/day
Instagram	3/week	Daily	2/day
YouTube	2/month	Weekly	2/week
Newsletter	2/month	Weekly	2/week
Podcast	2/month	Weekly	2/week
TikTok	3/week	Daily	2-3/day

Capacity planning:

## Weekly Content Capacity

**Team size:** [X] creators

**Time available:** [X] hours/week for content

**Estimate per content type:**

- Blog post (1,500 words): 4-6 hours
- Social post: 15-30 minutes
- Newsletter: 2-3 hours
- Video (5-10 min): 8-12 hours
- Podcast episode: 4-6 hours

**Sustainable weekly output:**

- [x] blog posts
- [x] social posts
- [x] newsletters
- [x] videos

Step 4: Content Types Mix

Content type categories:

Category	Purpose	Examples
Educational	Build authority, SEO	Tutorials, guides, how-tos
Inspirational	Engagement, shares	Stories, quotes, wins
Promotional	Conversions, sales	Product features, offers
Entertaining	Reach, virality	Memes, trends, humor
Community	Loyalty, UGC	Q&As, polls, reposts
Behind-scenes	Trust, relatability	Process, team, culture

Recommended mix:

## Content Mix Formula

- 40% Educational (value-first)
- 20% Inspirational (engagement)
- 15% Promotional (conversions)
- 15% Entertaining (reach)
- 10% Community (loyalty)

Step 5: Theme Mapping

Monthly theme structure:

## [Month] Theme: [Theme Name]

**Focus area:** [Which pillar this supports]

**Key message:** [One sentence theme summary]

**Content ideas:**

- Blog: [Topic 1], [Topic 2]
- Social: [Angle 1], [Angle 2], [Angle 3]
- Email: [Newsletter theme]
- Video: [Video topic]

**Tie-in dates:**

- [Relevant holiday or event]
- [Industry date or awareness day]
- [Product launch or promotion]

Theme ideas by quarter:

Q1 (Jan-Mar)	Q2 (Apr-Jun)	Q3 (Jul-Sep)	Q4 (Oct-Dec)
New year goals	Spring refresh	Back to business	Holiday prep
Planning	Growth focus	Mid-year review	Year in review
Fresh starts	Launch season	Summer content	Black Friday
Skill building	Outdoor/active	Back to school	Gratitude

Step 6: Key Dates Calendar

Important dates to consider:

Category	Examples
Holidays	New Year, Easter, Christmas, local holidays
Shopping	Black Friday, Cyber Monday, Prime Day, Boxing Day
Awareness	Mental Health Month, Earth Day, Pride Month
Industry	Conferences, product launches, annual events
Company	Anniversaries, launches, milestones
Seasonal	Summer, back-to-school, spring cleaning

Date mapping template:

## Key Dates: [Month]

| Date   | Event   | Content Opportunity |
| ------ | ------- | ------------------- |
| [Date] | [Event] | [Content idea]      |
| [Date] | [Event] | [Content idea]      |
| [Date] | [Event] | [Content idea]      |

Step 7: Weekly Calendar Template

Weekly content schedule:

## Week of [Date]

| Day | Platform   | Content Type  | Topic     | Status    |
| --- | ---------- | ------------- | --------- | --------- |
| Mon | Blog       | Tutorial      | [Topic]   | Draft     |
| Mon | LinkedIn   | Text post     | [Topic]   | Scheduled |
| Tue | Instagram  | Carousel      | [Topic]   | Idea      |
| Tue | Twitter    | Thread        | [Topic]   | Idea      |
| Wed | Newsletter | Weekly digest | [Topic]   | Draft     |
| Thu | LinkedIn   | Article       | [Topic]   | Idea      |
| Thu | YouTube    | Video         | [Topic]   | Filming   |
| Fri | All social | Engagement    | Community | —         |

Step 8: Monthly Calendar Template

## [Month] Content Calendar

### Week 1: [Theme/Focus]

| Date | Platform | Type | Topic | Pillar | Owner | Status |
| ---- | -------- | ---- | ----- | ------ | ----- | ------ |
| 1    |          |      |       |        |       |        |
| 2    |          |      |       |        |       |        |
| 3    |          |      |       |        |       |        |
| 4    |          |      |       |        |       |        |
| 5    |          |      |       |        |       |        |
| 6    |          |      |       |        |       |        |
| 7    |          |      |       |        |       |        |

### Week 2: [Theme/Focus]

[Same structure]

### Week 3: [Theme/Focus]

[Same structure]

### Week 4: [Theme/Focus]

[Same structure]

---

### Monthly Summary

- Total blog posts: [X]
- Total social posts: [X]
- Total newsletters: [X]
- Total videos: [X]
- Primary pillar focus: [Pillar]
- Key campaign: [Campaign name]

Step 9: Content Batching Strategy

Batching framework:

Batch Type	When	What
Monthly planning	1st of month	Map all content for the month
Weekly writing	Monday	Draft week's blog/newsletter
Daily social	Morning	Schedule day's social posts
Visual creation	Thursday	Design week's graphics
Video filming	Bi-weekly	Film 2-4 videos at once

Batching schedule example:

## Batching Days

**Monday:** Writing day

- Draft blog posts
- Write newsletter copy
- Create social captions

**Tuesday:** Visual day

- Design social graphics
- Create thumbnails
- Edit images

**Wednesday:** Video day

- Film content
- Record podcasts
- Edit videos

**Thursday:** Planning day

- Review analytics
- Adjust strategy
- Plan next week

**Friday:** Engagement day

- Respond to comments
- Community interaction
- Repurpose top content

Step 10: Repurposing Matrix

One piece → multiple formats:

## Repurposing: [Original Content Title]

**Source:** [Blog post / Video / Podcast]

| Platform      | Format      | Angle                  | Status |
| ------------- | ----------- | ---------------------- | ------ |
| LinkedIn      | Text post   | Key takeaway           |        |
| Twitter       | Thread      | Step-by-step breakdown |        |
| Instagram     | Carousel    | Visual summary         |        |
| TikTok        | Short video | Quick tip version      |        |
| Newsletter    | Feature     | Deep dive + extras     |        |
| Pinterest     | Infographic | Visual guide           |        |
| YouTube Short | Clip        | Best 60 seconds        |        |

Repurposing timeline:

Day 0: Publish original blog post
Day 1: LinkedIn post (key insight)
Day 2: Twitter thread (main points)
Day 3: Instagram carousel (visual breakdown)
Day 5: Newsletter feature
Day 7: YouTube video (expanded version)
Day 14: Pinterest infographic
Day 30: Update and reshare

Step 11: Status Tracking

Content status stages:

Status	Definition
💡 Idea	Topic identified, not started
📝 Outline	Structure planned
✍️ Draft	Writing in progress
👀 Review	Ready for editing
✅ Ready	Approved, awaiting schedule
📅 Scheduled	Queued for publishing
✓ Published	Live
📊 Analyzed	Performance reviewed

Tracking template:

## Content Pipeline

### Ideas Backlog

| Topic | Pillar | Type | Priority |
| ----- | ------ | ---- | -------- |
|       |        |      |          |

### In Progress

| Topic | Type | Owner | Status | Due |
| ----- | ---- | ----- | ------ | --- |
|       |      |       |        |     |

### Scheduled

| Topic | Platform | Publish Date | Status |
| ----- | -------- | ------------ | ------ |
|       |          |              |        |

### Published (This Month)

| Topic | Platform | Date | Performance |
| ----- | -------- | ---- | ----------- |
|       |          |      |             |

Output Format

## Content Calendar: [Time Period]

**Period:** [Start date] - [End date]
**Platforms:** [List platforms]
**Goals:** [Primary objectives]

---

### Content Pillars

| Pillar | Description | Ratio |
| ------ | ----------- | ----- |
|        |             |       |

### Publishing Cadence

| Platform | Frequency |
| -------- | --------- |
|          |           |

---

### Monthly Overview

#### [Month 1]

**Theme:** [Monthly theme]
**Key dates:** [Important dates]

[Weekly calendar tables]

#### [Month 2]

[Same structure]

---

### Repurposing Plan

[Repurposing matrix for key content]

### Batching Schedule

[Weekly batching workflow]

Validation

Before completing:

Content pillars defined (3-5 pillars)
Publishing cadence is sustainable
All platforms accounted for
Key dates mapped
Monthly themes assigned
Content types balanced
Repurposing opportunities identified
Status tracking system included

Error Handling

No clear goals: Ask for top 3 content marketing objectives (traffic, leads, engagement).
Too many platforms: Recommend focusing on 2-3 platforms initially until capacity grows.
Unsustainable cadence: Reduce frequency or suggest batching and repurposing.
No team capacity info: Ask how many hours per week available for content creation.
Missing key dates: Prompt for product launches, company events, and industry dates.

Resources

CoSchedule - Editorial calendar tool
Notion Templates - Calendar templates
Airtable Content Calendar - Database templates
Google Sheets Calendar Template - Free spreadsheet option
Days of the Year - Awareness days database

planning-content-calendars