Entry point: /faion-net — invoke this skill for automatic routing to the appropriate domain.

Conversion Optimizer Domain Skill

Conversion rate optimization: landing pages, funnels, free trial optimization, product-led growth, onboarding flows.

Purpose

Orchestrates conversion optimization: landing page design, CRO tactics, funnel optimization, free trial conversion, PLG mechanics, onboarding flows.

Context Discovery

Auto-Investigation

Check these project signals to understand conversion optimization context:

Signal	Location	What to Look For
Landing pages	Website, marketing pages	Current landing pages, conversion rates, CTA placement
Funnel data	Analytics, funnel reports	Conversion funnel metrics, drop-off points, bottlenecks
Free trial	Product, signup flow	Trial length, activation rate, trial-to-paid conversion
PLG mechanics	Product features, docs	Self-service signup, product-led onboarding, activation
Onboarding	User flows, analytics	Onboarding sequence, time-to-value, completion rates
A/B tests	Experiment docs, analytics	Previous CRO tests, winning variations, learnings
User feedback	Support tickets, surveys	Friction points, confusion, feature requests

Discovery Questions

question: "What's your primary CRO goal?"
header: "CRO Goal"
multiSelect: false
options:
  - label: "Optimize landing pages"
    description: "Landing page design, copywriting, CRO tactics"
  - label: "Improve funnel conversion"
    description: "Funnel analysis, drop-off optimization, A/B testing"
  - label: "Boost free trial conversion"
    description: "Trial optimization, activation, trial-to-paid"
  - label: "Implement PLG strategy"
    description: "Product-led growth, self-service, onboarding automation"

question: "What's your current conversion rate?"
header: "Conversion Baseline"
multiSelect: false
options:
  - label: "Below 1%"
    description: "Fundamental CRO, landing page redesign, messaging fix"
  - label: "1-3%"
    description: "Tactical improvements, funnel optimization, A/B testing"
  - label: "3-5%"
    description: "Advanced tactics, micro-optimizations, segmentation"
  - label: "Above 5%"
    description: "Marginal gains, sophisticated testing, personalization"

question: "What type of funnel do you have?"
header: "Funnel Type"
multiSelect: false
options:
  - label: "Marketing → Sales funnel"
    description: "Lead generation, landing pages, sales handoff"
  - label: "Self-service signup"
    description: "Product-led growth, onboarding flows, activation"
  - label: "Free trial → Paid"
    description: "Trial optimization, upgrade mechanics, feature gating"
  - label: "Freemium → Premium"
    description: "PLG tactics, upgrade triggers, feature value demonstration"

When to Use

Scenario	Methodologies
Landing page	growth-landing-page-design → growth-conversion-optimization
Free trial	growth-free-trial-optimization
Funnel optimization	funnel-basics-framework → funnel-tactics-basics → funnel-tactics-advanced
PLG strategy	plg-basics → plg-implementation-guide → plg-optimization-tactics
Onboarding	onboarding-flows → plg-implementation-guide
Community-led	community-led-growth → plg-basics

Methodologies (13)

Landing Pages & CRO (3)

• growth-landing-page-design.md
• growth-conversion-optimization.md
• growth-free-trial-optimization.md

Funnels (4)

• funnel-basics-framework.md
• funnel-basics-examples.md
• funnel-tactics-basics.md
• funnel-tactics-advanced.md

Product-Led Growth (5)

• plg-basics.md
• plg-implementation-guide.md
• plg-metrics.md
• plg-optimization-tactics.md
• community-led-growth.md

Onboarding (1)

• onboarding-flows.md

References

• landing-page.md - Landing page frameworks (AIDA, PAS, etc.)

Related Skills

• faion-marketing-manager (parent orchestrator)
• faion-growth-marketer (metrics, A/B testing)
• faion-content-marketer (copywriting for landing pages)
• faion-ux-ui-designer (landing page design)

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Conversion Optimizer v1.0 | 13 Methodologies