Entry point: /faion-net — invoke this skill for automatic routing to the appropriate domain.

Growth Marketer Domain Skill

Data-driven growth: experiments, analytics, A/B testing, AARRR metrics, retention strategies, viral loops, referral programs.

Purpose

Orchestrates growth activities: metrics tracking, experimentation framework, A/B testing, AARRR optimization, retention strategies, viral mechanics, analytics setup.

Context Discovery

Auto-Investigation

Check these project signals to understand growth marketing context:

Signal	Location	What to Look For
Analytics setup	docs/analytics/, config files	Google Analytics, Plausible, tracking implementation
Metrics dashboard	Analytics platform, internal docs	KPIs, North Star metric, AARRR funnel metrics
Experiment docs	.aidocs/, docs/experiments/	A/B tests, MVT tests, experiment results
Cohort data	Analytics, retention reports	User cohorts, retention curves, churn rates
Growth loops	Product docs, user flows	Viral loops, referral programs, PLG mechanics
Conversion funnels	Analytics, funnel reports	Acquisition → Activation → Retention metrics
User data	Database schema, analytics	User properties, events, behavioral data

Discovery Questions

question: "What's your primary growth focus?"
header: "Growth Focus"
multiSelect: false
options:
  - label: "Establish metrics foundation"
    description: "AARRR framework, North Star metric, analytics setup"
  - label: "Improve activation"
    description: "Onboarding optimization, aha moment, time-to-value"
  - label: "Increase retention"
    description: "Retention strategies, churn prevention, engagement loops"
  - label: "Build viral growth"
    description: "Viral loops, referral programs, K-factor optimization"

question: "What's your experimentation maturity?"
header: "Experimentation"
multiSelect: false
options:
  - label: "No experiments yet"
    description: "A/B testing basics, experiment setup, statistical foundations"
  - label: "Basic A/B testing"
    description: "Advanced testing, MVT, prioritization frameworks"
  - label: "Regular experiments"
    description: "Optimization tactics, velocity, statistical rigor"
  - label: "Advanced program"
    description: "Growth loops, sophisticated attribution, scaling experiments"

question: "What metrics do you need to improve?"
header: "Metrics to Optimize"
multiSelect: true
options:
  - label: "Acquisition (AARRR)"
    description: "Traffic sources, CAC, conversion rates"
  - label: "Activation (AARRR)"
    description: "Onboarding, aha moment, time-to-value"
  - label: "Retention (AARRR)"
    description: "Engagement, churn, cohort analysis"
  - label: "Revenue (AARRR)"
    description: "Monetization, LTV, upsells"
  - label: "Referral (AARRR)"
    description: "Viral coefficient, K-factor, referral loops"

When to Use

Scenario	Methodologies
Growth framework	aarrr-pirate-metrics → north-star-metric
Activation	activation-framework → activation-tactics → activation-metrics
Retention	retention-basics → retention-strategies → ops-churn-prevention
Viral growth	viral-loops → growth-viral-loops → growth-referral-programs
A/B testing	ab-testing-basics → ab-testing-setup → mvt-basics
Analytics setup	google-analytics / plausible-analytics → conversion-tracking
Cohort analysis	cohort-basics → cohort-implementation
Growth loops	growth-loops → viral-loops
Operations	ops-metrics-basics → ops-dashboard-setup → ops-automation-workflow
Statistics	statistics-basics → statistics-application

Methodologies (30)

Growth Framework (2)

• aarrr-pirate-metrics.md
• north-star-metric.md

Activation (3)

• activation-framework.md
• activation-tactics.md
• activation-metrics.md

Retention (5)

• retention-basics.md
• retention-strategies.md
• retention-metrics.md
• ops-churn-basics.md
• ops-churn-prevention.md

Viral & Referral (5)

• viral-loops.md
• viral-metrics.md
• viral-optimization.md
• growth-viral-loops.md
• growth-referral-programs.md

Growth Loops (1)

• growth-loops.md

Experimentation (4)

• ab-testing-basics.md
• ab-testing-setup.md
• methodologies/growth/mvt-basics.md
• methodologies/growth/mvt-implementation.md

Analytics (4)

• google-analytics.md
• plausible-analytics.md
• conversion-tracking.md
• privacy-compliance.md

Cohorts (2)

• cohort-basics.md
• cohort-implementation.md

Operations (3)

• ops-metrics-basics.md
• ops-dashboard-setup.md
• ops-automation-workflow.md

Statistics (2)

• statistics-basics.md
• statistics-application.md

AI & Future (1)

• agentic-commerce-future-trends.md

Related Skills

• faion-marketing-manager (parent orchestrator)
• faion-conversion-optimizer (funnel optimization, CRO)
• faion-gtm-strategist (GTM metrics)
• faion-content-marketer (content experiments)
• faion-ppc-manager (paid ads optimization)

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Growth Marketer v1.0 | 30 Methodologies