Entry point: /faion-net — invoke this skill for automatic routing to the appropriate domain.

GTM Strategist Domain Skill

Go-to-market strategy, product launches, market positioning, pricing, partnerships, customer success operations.

Purpose

Orchestrates GTM activities: market entry, product launches, positioning strategy, pricing models, partnership programs, customer success, and operational legal/financial aspects.

Context Discovery

Auto-Investigation

Check these project signals to understand GTM context:

Signal	Location	What to Look For
GTM docs	.aidocs/product_docs/gtm-manifest/	Existing GTM strategy, target market, positioning
Launch plans	.aidocs/backlog/, .aidocs/todo/	Features ready for launch, product milestones
Content calendar	.aidocs/product_docs/article-lists/	Content strategy, announcement timing
Analytics	docs/, README.md	Current metrics, user data, conversion rates
Pricing	README.md, API docs	Current pricing model, subscription tiers
Partnerships	docs/partners/, .aidocs/	Existing partnerships, affiliate programs
Customer success	docs/support/, knowledge base	CS operations, metrics, support channels

Discovery Questions

question: "What's your primary GTM goal?"
header: "GTM Goal"
multiSelect: false
options:
  - label: "Launch new product"
    description: "Product Hunt, Hacker News, press coverage, initial positioning"
  - label: "Enter new market"
    description: "Market positioning, pricing strategy, competitive analysis"
  - label: "Build partnerships"
    description: "Partnership strategy, affiliate programs, integration ecosystem"
  - label: "Scale customer success"
    description: "CS operations, metrics, upselling, churn prevention"

question: "What's your launch timeline?"
header: "Launch Stage"
multiSelect: false
options:
  - label: "Planning (3+ months)"
    description: "Strategy, positioning, pricing, partnerships"
  - label: "Pre-launch (1-3 months)"
    description: "Press outreach, content prep, community building"
  - label: "Launch week"
    description: "Product Hunt, Hacker News, press coverage execution"
  - label: "Post-launch"
    description: "Customer success, metrics tracking, optimization"

question: "What's your business model?"
header: "Business Model"
multiSelect: false
options:
  - label: "SaaS subscription"
    description: "Subscription models, MRR optimization, churn prevention"
  - label: "Freemium/PLG"
    description: "Free trial optimization, activation, conversion funnels"
  - label: "One-time purchase"
    description: "Pricing strategy, upselling, cross-selling"
  - label: "Marketplace/Platform"
    description: "Partnership strategy, affiliate programs, revenue share"

When to Use

Scenario	Methodologies
Product launch	growth-gtm-strategy → growth-product-hunt-launch → growth-hacker-news-launch
Market positioning	growth-brand-positioning → growth-gtm-strategy
Pricing strategy	ops-pricing-strategy → ops-subscription-models
Partnership program	ops-partnership-strategy → growth-affiliate-marketing
Customer success	ops-customer-success-basics → ops-customer-success-metrics
Platform launch	growth-product-hunt-launch, growth-hacker-news-launch, growth-indiehackers-strategy
Press & PR	growth-press-coverage → growth-influencer-marketing
Outreach	growth-cold-outreach → growth-influencer-marketing
Annual planning	ops-annual-planning-process → ops-annual-planning-templates
Legal/compliance	ops-legal-basics → ops-legal-compliance
Financial planning	ops-financial-basics → ops-financial-planning
Tax compliance	ops-tax-basics → ops-tax-compliance

Methodologies (26)

GTM & Launch (6)

• growth-gtm-strategy.md
• growth-brand-positioning.md
• growth-product-hunt-launch.md
• growth-hacker-news-launch.md
• growth-indiehackers-strategy.md
• growth-app-store-optimization.md

Pricing & Business Model (4)

• ops-pricing-strategy.md
• ops-subscription-models.md
• ops-financial-basics.md
• ops-financial-planning.md

Press & Outreach (3)

• growth-press-coverage.md
• growth-cold-outreach.md
• growth-influencer-marketing.md

Partnerships (2)

• ops-partnership-strategy.md
• growth-affiliate-marketing.md

Planning (2)

• ops-annual-planning-process.md
• ops-annual-planning-templates.md

Customer Success (4)

• ops-customer-success-basics.md
• ops-customer-success-metrics.md
• ops-customer-support.md
• ops-upselling-cross-selling.md

Legal & Compliance (5)

• ops-legal-basics.md
• ops-legal-compliance.md
• ops-legal-compliance-checklist.md
• ops-tax-basics.md
• ops-tax-compliance.md

References

• gtm-strategy.md - GTM planning, positioning, launch
• growth-operations.md - Operations, pricing, partnerships

Related Skills

• faion-marketing-manager (parent orchestrator)
• faion-content-marketer (content for GTM)
• faion-growth-marketer (metrics, experiments)
• faion-researcher (market research)
• faion-product-manager (product positioning)

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GTM Strategist v1.0 | 26 Methodologies