Competitor Content Tracker

Monitor competitor content activity across three channels — blog, LinkedIn, Twitter/X — and produce a consolidated digest highlighting what's new, what's getting traction, and where you have a content gap.

When to Use

• "Track what [competitor] is publishing"
• "Show me what my competitors posted this week"
• "What topics are competitors winning on?"
• "I want a weekly competitor content digest"

Phase 0: Intake

Competitors to Track

1. List of competitor company names + blog URLs (e.g., https://clay.com/blog)
2. LinkedIn profile URLs of competitor founders/CMOs to track (optional but high-value)
3. Twitter/X handles of the competitors or their founders (optional)

Scope