News Signal Outreach

The catch-all signal composite. Every other composite handles a specific signal type (funding, hiring, leadership change, champion move). This one handles everything else — any piece of news or public event that could create a reason to reach out.

A regulation change. A product recall. A competitor acquisition. A market expansion. A layoff. An earnings miss. A new partnership. An industry report. A conference keynote. A viral LinkedIn post. Any external event that shifts a company's priorities, creates urgency, or opens a window for your product.

Why this composite exists: The world generates an infinite stream of potential outreach triggers. The four structured signal composites handle the most common patterns. This composite handles the long tail — the unpredictable, opportunistic moments that often produce the best outreach because nobody else is sending a templated sequence about them.

When to Auto-Load

Load this composite when ANY of these are true:

• User shares ANY URL (LinkedIn post, article, tweet, blog, news) and asks about a company or person mentioned in it
• User says "came across", "saw this post", "found this article", "check this out", "is this relevant", "is this company a fit", "should we reach out"
• User mentions a company or person they discovered from an external source (social media, news, conference, podcast, newsletter) and asks about relevance or fit
• User asks "can we reach out to anyone based on this?"
• User says "check if this news is relevant to our prospects", "news-based outreach", "trigger-based outreach"
• User has a list of companies and wants to check recent news for outreach angles
• The news doesn't fit neatly into funding, hiring, leadership change, or champion move categories
• An upstream workflow surfaces a news item that needs evaluation