Search Ad Keyword Architect

Build a comprehensive keyword architecture for paid search campaigns. Goes beyond basic keyword lists by organizing terms into a strategic framework: funnel stages, intent buckets, match types, and competitive density tiers.

Core principle: Bad keyword strategy is the #1 reason startups waste money on Google Ads. This skill builds the strategic foundation before you write a single ad.

When to Use

• "Do keyword research for our Google Ads"
• "What keywords should we bid on?"
• "Build a keyword strategy for paid search"
• "Audit our existing keyword list"
• "Find high-intent keywords in our space"

Phase 0: Intake

1. Product name + URL — What are we advertising?
2. Product category — How would a buyer search for this? (e.g., "sales automation", "AI writing tool")
3. ICP — Target buyer role, company stage, pain points